Logo and corporate identity development

“Casco Histórico” is the name of the most historical and ancient part of the city, in the heart of Zaragoza. The logotype and the tagline aim to identify the sociocultural activities that this quarter promotes, taking into consideration its history and its culture, its people, its values, its character, its architecture... This proposed logo combines two different fonts, looking for the convergence between tradition and modernity, integration and coexistence of different cultures. Entry not selected.

LOGO COMPETITION (London) 2008