Advertising campaign

“Si todos callamos, todos maltratamos” (If we all remain silent, we all mistreat) was the slogan of this campaign. The aim was to get everybody involved in order to awake awareness of the fact that our silence contributes to domestic violence.
Here you can see the poster for the campaign as well as a variety of uses in the press, bus stops, buses, brochures, etc. A TV commercial was also produced.
This campaign was awarded as the best campaign for social interest by Premio Anuaria de Publicidad (Annual Advertising Awards).
This is a project by Cubo Diseño that I carried out while I was working there.

GOVERNMENT OF ARAGON (Spain) 2007